Oatly: Meet Oatleigh

When the leaves start to change and the air becomes crisp, Oatleigh emerges. To hilariously align Oatly’s new Hot Coca with “Christian Girl Autumn,” aka a basic girlie’s favorite season, we partnered with creator Kai Cameron to bring new unhinged character Oatleigh to life. She loves beige, her knee high boots, a big chunky sweater, and of course, her Oatly in a giant cup. We proactively pitched the idea to the brand, giving them a fun new branded persona that could be utilized during different moments and launches throughout the year.